Have you heard of a tipping point?
One of my favorite writers Malcolm Gladwell has a book called, The Tipping Point: How Little Things Can Make a Big Difference, where he tells stories of how certain points in people’s life had a tremendous and lasting impact.
Like ripples in a pond, the effects of these tipping points can be traced back to one moment.
Usually, tipping points have an impact that’s unexpectedly huge. We tend to think life events like graduating from college or getting married will be tipping points, but they usually aren’t.
Tipping points usually lie outside typical life events. A moment where you’ve decided to go off course from what’s expected of you.
I’ve had a couple Tipping Points in my life:
- My dog was unexpectedly killed and it made me realize how short life was. I walked in and quit my miserable job the very next day (in my pajamas haha!), which solidified my commitment to being my own boss (I had been on the fence until that point). I had no real plan, just that I was never going to work a 9 to 5 again.
- I met a guy who told me what copywriting was… I had never heard of copywriting before. This conversation (which I’m sure he doesn’t even remember) changed my life forever.
- I invested in myself for the first time since college in an online course about cold emailing, which landed me high paying, ideal clients and solidified copywriting as a sustainable career choice.
- I got a response to a cold email from a VERY prominent doctor who wanted me to write an article on a controversial study that has just come out. He didn’t have the time to write the piece but knew he had to weigh in on it quick. My timing was unknowingly perfect. This boosted my reputation among other doctors and future clients.
The thing about tipping points is this… you don’t see they are a tipping point until months or even years later.
When my dog was killed I didn’t know it was going to change my life tremendously for the better.
How could I? I was utterly devastated. I now like to think that Duke knew it was going to be a life-changing moment for me. That he did it on purpose to shock me to my senses. After all, he was that smart and I used to joke that I needed Duke more than he needed me.
What I’m wondering is this…
If you quit. If you give up today… will you miss your tipping point?
Over the years, I’ve come to realize this is an important concept to understand as an entrepreneur. You don’t know when a tipping point is coming. Sometimes you don’t even when it’s hit you. But if you keep showing up and building momentum each day… your tipping point will come and your hard work will pay off.
So, you can’t quit.