• millennial marketing
    Latest,  Marketing

    Your Definitive Guide to Millenial Marketing

    Marketing for millennials requires tact, authenticity, and increasing perceived value. They tend to be more anti-corporation and care more about ethics than their parents did. And with a buying power of $200 billion and making up a quarter of the population – it’s time to pay attention to what works with millennials. Millennials have been exposed to the most sophisticated marketing techniques for 2–3 decades now. This means the salesy marketing tactics of the past are just that…. of the past. To effectively reach the generation that will make up 75% of the workforce by 2025, your marketing strategy needs to be thoughtfully planned and curated to match their values.…